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Gourmet Coffee Shop
FRESH ROASTED COFFEE TASTES BETTER!
If the coffee you buy from Bello Montana Roasters is not the absolute best coffee you have ever tasted, we will refund your money. No questions asked.
Saturday, August 20, 2005
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The Coffee Revolution
It wasn't too long ago that you could stop into a coffee shop, cafe or restaurant in any city or town in the country and the only option you had for your coffee was sugar, cream or both. Those were the days of mass produced coffee... roasted, ground and packaged (usually in a can) and sent through the supply chain to meet its consumer on the grocery store shelf.
Lately something has happened with our favorite drink. The enticing packages with their color and wonderful designs and the loose beans in the clear bins all shout out from the grocery store shelf "this coffee is going to be your favorite!". You can read on the package that it is from some foriegn land... usually a land of intrigue, where you have never been... or, given the choice, would never want to go. And, it seems, that everyone that is anyone, carries that certain cup around with them in the mornings on their way to work... which speaks aloud "I am someone... look how much I am willing to pay for coffee!"
The coffee shop, once a place to get a ten cent cup of Joe (with sugar or cream) has evolved into a cultural gathering place of the new generation. One thing hasn't changed... coffee still only stays fresh for about 14 days after it is roasted. It is true. That revolution was fought and decided long before the ten cent cup of joe.
:: Posted by: Bello Montana Roasters at 2:32 PM
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